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Category: Key Definitions

Why Customer Success and Women are the Future of Sales

Posted on 08/05/2022 Posted in Key Definitions, News

It’s 2022 but the gender disparity in Sales is still very real. According to Forrester, although women make up more than half of the global workforce, they represent fewer than …

Why Customer Success and Women are the Future of Sales Read more…

14 Tips For Mastering The Follow-Up

Posted on 25/04/2022 Posted in Key Definitions, News

Growing a business is all about attracting new customers, but repeat customers are also an important component that tends to be forgotten. Engaging a customer and successfully leading them through …

14 Tips For Mastering The Follow-Up Read more…

Why is customer success so important for post-Covid business?

Posted on 18/04/2022 Posted in Key Definitions, News

“The customer success role begins when sales prospects become customers. When the sales team looks at new customer acquisition via conversion, the customer-success team is ready to handhold and support …

Why is customer success so important for post-Covid business? Read more…

Three Revenue Teams For One Customer Experience

Posted on 16/04/2022 Posted in Key Definitions, News

Sales, Marketing, and Customer Success teams each have their own personality and culture. Differences between these three revenue teams can be a strength or a weakness. When these teams work …

Three Revenue Teams For One Customer Experience Read more…

Investing in Customer Success Operations Supports Revenue Gains

Posted on 14/04/2022 Posted in Key Definitions, News

More companies see customer success initiatives as a growth driver versus just a way to reduce churn, according to findings from Gainsight. About 63% of companies indicated their customer success organizations …

Investing in Customer Success Operations Supports Revenue Gains Read more…

How To Start Customer Success from Scratch

Posted on 11/04/2022 Posted in Key Definitions, News

Customer success is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization …

How To Start Customer Success from Scratch Read more…

How to overhaul your approach to Customer Success in 2022

Posted on 08/04/2022 Posted in Key Definitions, News

Customer success has come a long way to become a value driver for growth within an organization. That momentum has accelerated in the last five years, and now even large …

How to overhaul your approach to Customer Success in 2022 Read more…

5 Ways Digital Transformation Drives Customer Success

Posted on 05/04/2022 Posted in Key Definitions, News

Digital transformation should foster a trusted relationship between your organization and your customers. Here’s how: According to a November 2021 Statista report, digital transformation spending in the U.S. is expected to reach $1.8 …

5 Ways Digital Transformation Drives Customer Success Read more…

Top 5 Skills of Highly Effective Customer Success Professionals

Posted on 01/04/2022 Posted in Key Definitions, News

I made a post on Linkedin this week about the 5 soft skills any Customer Success pros should focus on that got much traction, and wanted to cover the topic more in-depth …

Top 5 Skills of Highly Effective Customer Success Professionals Read more…

How to Build Customer Success in 6 Easy Steps

Posted on 28/03/2022 Posted in Key Definitions, News

Customer success is one of the most important growth drivers for any company across the globe. From new SaaS companies to established industries like healthcare, the one thing every organization …

How to Build Customer Success in 6 Easy Steps Read more…

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The Customer Success Café
The Customer Success Café

👉 theCScafe.com – Customer Success fundamental skills and best practices to get ahead in 2022 and beyond!

#14 The Customer Success Café – 3 Assumptions Most People Make in Customer Success (And How You Can Avoid Them)
byHakan Ozturk

Assumptions are dangerous.

It lets you build a story that often doesn’t reflect reality.

Moreover, it’s a lazy and toxic behavior that often gets you to the wrong conclusions.

This is why the most effective people base their judgment on actual facts. They ask further questions to understand and investigate deeper while staying objective in every single decision they make.

And here are 3 common assumptions most people make and how you can avoid them:

1) Customers can use your products out of the box

It’s the d-day.

Your product is ready to be launched with all the improvements and bugs fixed based on the many customer interviews you’ve made earlier and the feedback you collected so far.

You’ve included the latest features your most valuable customers asked for and tested every single new functionality.

All is running perfectly and you release the product assuming it’s intuitive enough for your customers to use it immediately.

But after a while, you realize the new functionalities you’ve pushed for are not being used as frequently as you expected. Moreover, you started getting calls as your customers are stuck with using the new tools.

Sounds familiar?

The mistake here is the assumption you made that customers can use your product as it is.

You thought it was easy for the customer to figure out how your product works.

You even started blaming the users themselves for not being aware of the most basic actions they can take within the product.

But the truth is the issue is never with the end-user.

It’s your job as a company to ensure your product is easy enough for the customer to use it with the least friction possible.

It’s therefore key for you to first deliver a stellar onboarding process with the fundamentals of using your products or services. You need to literally show your customers even the most basic actions they can take.

So, don’t just assume they can use your products out of the box.

2) Customers will contact you for any issues

This is one of the biggest threats to successful renewals and account expansion.

While most of your key contacts will reach out to report a challenge they are facing, not all of them are engaged enough with your products to report back or log issues with your support teams.

Most users will prefer going silent rather than finding out how to report an incident if the process is too much of a burden.

In practice, you should reach out and talk to your customers as much as you can to identify any uncovered concerns.

But overall, you need to ensure it’s super easy and fast for your customers to provide feedback so you can act on it quickly.

The reason for that is simple.

For example: do you remember the last time when you wanted to unsubscribe from a mailing list but never managed to do so?

At some point, people will just give up as they will lose confidence in your ability to assist. This has such a negative impact on the company brand that you may even start losing customers earlier than expected.

So it’s critical for you to ensure your customers can reach out to your teams and get their concerns resolved as easily and directly as possible.

Even if you don’t get any issues being reported, don’t just assume everything is OK. There might still be some uncovered reasons which could lead you to wrongful considerations.

3) A happy customer is also successful

#14 The Customer Success Café – 3 Assumptions Most People Make in Customer Success (And How You Can Avoid Them)
#14 The Customer Success Café – 3 Assumptions Most People Make in Customer Success (And How You Can Avoid Them)
15/05/2022
Hakan Ozturk
#13 The Customer Success Cafe – 9 Things A Customer Success Manager Should Never Say At Work
08/05/2022
Hakan Ozturk
#12 The Customer Success Cafe – 5 Easy Steps To Customer Success (And How To Walk Your Own Way)
01/05/2022
Hakan Ozturk
#11 The Customer Success Cafe – The Feynman Technique or How to Learn Anything in Customer Success and Beyond
24/04/2022
Hakan Ozturk
#3 The Customer Success Cafe – 5 Daily Habits You Should Form To Avoid Firefighting And Losing Control Of Your Day
18/04/2022
Hakan Ozturk
#10 The Customer Success Cafe – 5 Customer Success Metrics You Wish You Knew Earlier
17/04/2022
Hakan Ozturk
#6 The Customer Success Cafe – How To Grow Your Linkedin Audience in 5 Easy Steps
16/04/2022
Hakan Ozturk
#5 The Customer Success Café – Top 5 Metrics You Should Master in Customer Success
15/04/2022
Hakan Ozturk
#2 The Customer Success Cafe – How to Write Cold Emails That Get 90% Responses ?
11/04/2022
Hakan Ozturk
#9 The Customer Success Cafe – 4 Natural Emotions You Should Use To Drive Better Customer Outcomes
10/04/2022
Hakan Ozturk
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A quick PDF guide to success
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By downloading, you agree with our privacy policy and subscribe to our Customer Success Café newsletter and exclusive CS updates.
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