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Category: News

  • Force Management's Revenue Builders Podcast Teaches Listeners to Build Their Own Path ...
  • Tips, advice for successful restaurant e-commerce software deployments - Fast Casual
  • ScienceLogic Earns TrustRadius Top Rated Awards in Eight Categories | MarTech Cube
  • Jennifer Weldon joined M3 as Customer Success Manager - Hospitality Net
  • Micro Products with Macro Impact; The Role of Microplate Readers in Life Sciences
  • [Funding alert] Robotics solutions startup GreyOrange raises $110M in growth financing round
  • Softeon Continues to Advance Integration and Optimization of Mobile ... - Valdosta Daily Times
  • Virtual Jobs & Careers Fair | Cambridge Network
  • Talos announces key hires after raising $105m to expand institutional crypto platform - FinanceFeeds
  • Softeon Continues to Advance Integration and Optimization of Mobile Robots, Put ... - ACROFAN
  • Softeon Continues to Advance Integration and Optimization of Mobile Robots, Put Walls ...
  • Elastic Announces Expanded Collaboration With AWS | News | bakersfield.com
  • Lockstep Launches 'Smart Inbox' for Accounting Teams | CPA Practice Advisor
  • 2022-05-19 | NYSE:ESTC | Press Release | Elastic N.V. - Stockhouse
  • PrintFactory expands to North America amid sustained, rapid growth - Fibre2Fashion

Stop living in the stone ages with siloed data-driven decision making

Posted on 17/06/2021 Posted in News

Business entropy is almost inevitable as an organization grows. This property contributes towards enterprise complexities now more than ever due to evolving business models, rising consumer expectations, and skyrocketing technology …

Stop living in the stone ages with siloed data-driven decision making Read more…

Three Ways The Pandemic Made Sales And Marketing More Effective

Posted on 17/06/2021 Posted in News

The digital nature of selling, marketing and customer success doesn’t mean outreach has to be robotic. According to findings from Accenture, 89% of business leaders believe in the value of pairing a …

Three Ways The Pandemic Made Sales And Marketing More Effective Read more…

Key steps to ensure Customer Success

Posted on 16/06/2021 Posted in Key Definitions, News

Enterprise Times caught up with Geoff Pople, Chief Customer Officer at Kimble Applications, to talk about Kimble Connect, its virtual user conference held a few weeks ago. This is the second part …

Key steps to ensure Customer Success Read more…

Physical offices no longer make up a large part of the employee experience

Posted on 15/06/2021 Posted in News

While we remain eager to safely leave coronavirus restrictions behind us and return to normal, there are several changes brought about by the pandemic which UK employees hope will stick …

Physical offices no longer make up a large part of the employee experience Read more…

The Future of B2B Selling is Collaborative

Posted on 15/06/2021 Posted in News

I recently participated in a fascinating panel discussion facilitated by Jonathan Farrington of Top Sales World on “Identifying the New Post-Covid Frontline Sales Professional” with Dave Mattson of Sandler Training …

The Future of B2B Selling is Collaborative Read more…

From Mechanical Engineering to Driving Customer Success

Posted on 22/05/2021 Posted in News

There is definitely no right or wrong career path when it comes to Customer Success and everyone has an opportunity to succeed in that journey. After her mechanical engineering studies, Hannah Herlihy …

From Mechanical Engineering to Driving Customer Success Read more…

How To Drive Customer Success in a High-Growth Company

Posted on 28/04/2021 Posted in News

Tom Ronen, Head of Customer Success at monday.com provides us some great actionable insights that help him drive customer-facing operations and lead teams in a high growth company. 7 key learnings to …

How To Drive Customer Success in a High-Growth Company Read more…

Customer Success Platforms Market to Reach $2.5 Billion by 2025

Posted on 20/04/2021 Posted in News

According to a recent research conducted by MarketsandMarkets™, the worldwide customer success platforms market is valued at $1 billion in 2020 and expected to expand to $2.5 billion by 2025, growing …

Customer Success Platforms Market to Reach $2.5 Billion by 2025 Read more…

The importance of eradicating organizational silos

Posted on 16/04/2021 Posted in News

According to Chris Cabrera , CEO and Founder of Xactly Corp ,a shift towards “Revenue Intelligence” is key to helping business leaders make better data-driven decisions and build trust. As it comes to Customer …

The importance of eradicating organizational silos Read more…

Who led the digital transformation of your company ?

Posted on 13/04/2021 Posted in News

Not so far from reality… But it’s definitely been an accelerator. As a consequence, customer success organizations have never been that exposed, being on the front lines with customers, helping …

Who led the digital transformation of your company ? Read more…

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The Customer Success Café
The Customer Success Café

👉 theCScafe.com – Customer Success fundamental skills and best practices to get ahead in 2022 and beyond!

#14 The Customer Success Café – 3 Assumptions Most People Make in Customer Success (And How You Can Avoid Them)
byHakan Ozturk

Assumptions are dangerous.

It lets you build a story that often doesn’t reflect reality.

Moreover, it’s a lazy and toxic behavior that often gets you to the wrong conclusions.

This is why the most effective people base their judgment on actual facts. They ask further questions to understand and investigate deeper while staying objective in every single decision they make.

And here are 3 common assumptions most people make and how you can avoid them:

1) Customers can use your products out of the box

It’s the d-day.

Your product is ready to be launched with all the improvements and bugs fixed based on the many customer interviews you’ve made earlier and the feedback you collected so far.

You’ve included the latest features your most valuable customers asked for and tested every single new functionality.

All is running perfectly and you release the product assuming it’s intuitive enough for your customers to use it immediately.

But after a while, you realize the new functionalities you’ve pushed for are not being used as frequently as you expected. Moreover, you started getting calls as your customers are stuck with using the new tools.

Sounds familiar?

The mistake here is the assumption you made that customers can use your product as it is.

You thought it was easy for the customer to figure out how your product works.

You even started blaming the users themselves for not being aware of the most basic actions they can take within the product.

But the truth is the issue is never with the end-user.

It’s your job as a company to ensure your product is easy enough for the customer to use it with the least friction possible.

It’s therefore key for you to first deliver a stellar onboarding process with the fundamentals of using your products or services. You need to literally show your customers even the most basic actions they can take.

So, don’t just assume they can use your products out of the box.

2) Customers will contact you for any issues

This is one of the biggest threats to successful renewals and account expansion.

While most of your key contacts will reach out to report a challenge they are facing, not all of them are engaged enough with your products to report back or log issues with your support teams.

Most users will prefer going silent rather than finding out how to report an incident if the process is too much of a burden.

In practice, you should reach out and talk to your customers as much as you can to identify any uncovered concerns.

But overall, you need to ensure it’s super easy and fast for your customers to provide feedback so you can act on it quickly.

The reason for that is simple.

For example: do you remember the last time when you wanted to unsubscribe from a mailing list but never managed to do so?

At some point, people will just give up as they will lose confidence in your ability to assist. This has such a negative impact on the company brand that you may even start losing customers earlier than expected.

So it’s critical for you to ensure your customers can reach out to your teams and get their concerns resolved as easily and directly as possible.

Even if you don’t get any issues being reported, don’t just assume everything is OK. There might still be some uncovered reasons which could lead you to wrongful considerations.

3) A happy customer is also successful

#14 The Customer Success Café – 3 Assumptions Most People Make in Customer Success (And How You Can Avoid Them)
#14 The Customer Success Café – 3 Assumptions Most People Make in Customer Success (And How You Can Avoid Them)
15/05/2022
Hakan Ozturk
#13 The Customer Success Cafe – 9 Things A Customer Success Manager Should Never Say At Work
08/05/2022
Hakan Ozturk
#12 The Customer Success Cafe – 5 Easy Steps To Customer Success (And How To Walk Your Own Way)
01/05/2022
Hakan Ozturk
#11 The Customer Success Cafe – The Feynman Technique or How to Learn Anything in Customer Success and Beyond
24/04/2022
Hakan Ozturk
#3 The Customer Success Cafe – 5 Daily Habits You Should Form To Avoid Firefighting And Losing Control Of Your Day
18/04/2022
Hakan Ozturk
#10 The Customer Success Cafe – 5 Customer Success Metrics You Wish You Knew Earlier
17/04/2022
Hakan Ozturk
#6 The Customer Success Cafe – How To Grow Your Linkedin Audience in 5 Easy Steps
16/04/2022
Hakan Ozturk
#5 The Customer Success Café – Top 5 Metrics You Should Master in Customer Success
15/04/2022
Hakan Ozturk
#2 The Customer Success Cafe – How to Write Cold Emails That Get 90% Responses ?
11/04/2022
Hakan Ozturk
#9 The Customer Success Cafe – 4 Natural Emotions You Should Use To Drive Better Customer Outcomes
10/04/2022
Hakan Ozturk
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DOWNLOAD 
FOR FREE

5 Daily Habits of Great CSMs that Make a Huge Difference
A quick PDF guide to success
for FREE!
By downloading, you agree with our privacy policy and subscribe to our Customer Success Café newsletter and exclusive CS updates.
Value only, no spam.