Customer success is about anticipating client needs and exceeding them. At FourKites, customer success managers (CSMs) are the professionals dedicated to such a practice. And when it comes to supply chain …
Chasing a value-based approach to Customer Success Read more…
There’s no set recipe for improving relationships with customers and growing your business. Even so, a crucial ingredient to the meal is understanding how to efficiently track & measure customers’ …
How to Measure Customer Happiness & Ensure Satisfaction Read more…
In today’s Covid impacted world, where labor is hard to find and where the ability to interact with others in person is minimal, the need for a digital platform is …
Digitizing customer success in the post COVID era Read more…
Striking the right balance between automation and human talent takes work, but ends in efficiency. Often we hear people say, “I liked them before they got big” when it comes to musicians …
How to scale Customer Success without losing the human touch Read more…
Why product marketers need a strategy to move from a mindset of customer acquisition to customer success. When the sales team lands a new account, product marketer Monika knows her …
How to Increase Retention With a Customer Success Mindset Read more…
Customer success management is a crucial function for organizations with recurring revenue streams. Product marketers should use this research to identify CSM platforms that will enable them to scale the …
Market Guide for Customer Success Management Platforms Read more…
It is well established that employee experience and customer experience are inextricably linked, but all too often, the focus is on CX to the detriment of EX. Consider the points …
Signs You Might Be Failing Your Employees and Your Customers At the Same Time Read more…
HubSpot’s CCO Yamini Rangan to become the company’s new CEO Boston-based CRM company HubSpot announced today that co-founder and CEO Brian Halligan would be stepping into the executive chairman role and Chief …
While requests for video job applications are now in the minority, it’s not hard to imagine that a generational shift toward them will increasingly occur, writes Joseph Barber. Despite significant …
Connecting with your customers and building a long-lasting, committed relationship with them has never been more important. Kim Goodhart explains how and why you should be using video storytelling to …
Are you doing enough to connect with your customers? Read more…