success Archives - Driving Customer Success

The Customer Advisory Board (CAB)

Posted on 31/05/2021 Posted in Key Definitions

An essential program to your company’s overall success. Customer Advisory Boards are designed to evolve customer engagementfrom transactional engagements to long-term strategic business partnerships. They bring together a variety range …

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The Customer Success Café

👉 theCScafe.com – Customer Success fundamental skills and best practices to get ahead in 2022 and beyond!

Making mistakes is the perfect opportunity for you to learn and grow, but only if you don’t repeat them twice.

And as Albert Einstein once said:

Anyone who has never made a mistake has never tried anything new.

Indeed.

Trying new ways of doing things is critical to any progress.

And when it comes to Customer Success, here are 5 common mistakes you should avoid to get ahead and drive impactful results for your customers over time.

1) Ignoring gut feelings

We all have our own experiences and skills which we rely on to evaluate a given situation.

However, it’s also key to look at the actual data to remain objective based on facts and figures.

But using the data exclusively without taking into account your deepest feelings can be frustrating.

And taking action based on your instincts alone can be misleading.

This is why the best decisions are made when you combine both approaches to drive success for you, your customers, and the company.

So, whenever you have a strong gut feeling about something, it’s important for you to take it into consideration rather than ignore and regret it afterward!

2) Not taking ownership

In success as in failure, owning your actions is liberating.

It’s all about holding yourself accountable instead of looking for things outside of your control.

Therefore, blaming others or any external circumstances for your own mistakes is worthless and can only damage your reputation.

In fact, accepting your errors and acknowledging them publicly is an underrated growth hack that will also help you build and demonstrate your leadership skills.

But ownership is not just about owning your mistakes as you would naturally do for your successes:

You have to own your strengths as well as your weaknesses and everything in between.

So, simply said, you have to own them all and no one will ever be able to own you!

3) Promising things you cannot deliver

Trust is built in years, and gone in seconds.

It’s easy to make your customers happy by promising all the marvels in the world. But it’s also the fastest way to break the trust you’ve been building over the months and years.

This is why you should always promise less and deliver more than expected.

It will also give you the opportunity to go that little extra mile which makes the difference.

In the end, it’s critical for you to ensure what you say is aligned with your actions at all times.

Your customers will surely appreciate it!

4) Not challenging the status quo

In its most simple definition, the status quo is the current state of how things work today. And any change you want to make will often create resentment from people who are resistant to new ideas.

5) Taking shortcuts

The truth is there is no shortcut to success!

And yet some people still keep asking for heat without putting the wood first.

Whatever your objective can be, you cannot just skip the line and expect long-term rewards.

You need to do the reps first so they compound over time for greater outcomes.

But of course, it takes time, effort, consistency, and perseverance.

This is why most people quit and get back to their comfort zones where they feel safe and competent.

Read the full edition here and subscribe! 👉 theCScafe.com

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#18 The Customer Success Cafe – 5 Common Mistakes Great Customer Success Managers Never Make (And How You Can Avoid Them Too)

22/07/2022

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